Purple Tuesday – Improving the customer experience for disabled people
Purple Tuesday 2021 is on the 2nd November and is an opportunity for organisations of all sizes from all sectors to get involved, with the common goal of improving the customer experience for disabled people 365 days a year.
In the UK alone, the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year. However, less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.
#PurpleTuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.
The Crown Estate is a supporter of Purple Tuesday and is working to make their destinations more accessible whether that’s to shop, work or play.
Want to get involved?