NEWS

Lone Design Club launches LDC X, designed to highlight a single brand for maximum impact.

The go-to fashion, beauty and lifestyle omnichannel, Lone Design Club are excited to announce the next phase in their growing retail offering with the launch of LDC X. Supported by The Crown Estate, the LDC X series will consist of one brand pop-ups stores, designed and curated under the Lone Design Club brand with unique features to reflect each brand’s style and ethos.  

Tom Ridge, spokesperson for The Crown Estate said: As part of our strategy to constantly evolve our offer and give brands a chance to try before they buy, we are delighted Lone Design Club have chosen to open two new pop-ups on the Regent Street portfolio, following the success of its pop up last year. This concept is at the cutting edge of creative retail, delivering shoppers a unique, ever-changing mix of brands.” 

Launching this September onto London’s Great Portland Street, with the Sculptural Footwear designer, Ganor Dominic. Known for their luxury footwear with extremely UNIQUE designs.  

Ganor Dominic’s Co-Founder and Creative Director, Anna Dominic “I hope we’ll look back on 2020 as the year of a global reset and the period that the Fashion industry became a more sustainable and exclusive sector. In a time when events across the globe have gone digital and more locally, over London Fashion Week we have leaned into the digital and virtual spaces, we want to still offer the physical connection consumers are carving via our new LDC X Ganer Dominic pop-up. 

We will be running some small, social distance events, offering amazing deals and some well-needed in-person action during this time. We will kick off with the Ganor Dominic Sample Sale- access one-off Ganor Dominic pieces for a special price, Meet the Creative Brand Director Anna- book your session to get a personal GD experience and well as some great competitions, watch this space”.  

Located right next door will be the ultimate in sustainable fashion, Gung Ho. Known for their handmade pieces created using the finest in sustainable fabrics and their intricate prints illustrating hard-hitting environmental issues. 

“Gung Ho is so excited to be partnering up with LDC to showcase our forward-thinking, new Climate Change collection. With such a changing environment, being able to adapt and react to exhibit our designs is so important as a brand as well as combatting such a big issue that impacts us all”.comments Gung Ho Founder and CEO, Sophie Dunster. 

The LDC X stores will run for 2-4 week periods, featuring a multitude of designers including gender-fluid brand, Underage and bold, sustainable pieces from Sabinna. More locations coming soon……..