Purple Tuesday – Improving the customer experience for disabled people and their families
Purple Tuesday 2020 is on the 3rd November and is an opportunity for organisations of all sizes from all sectors to get involved, with the common goal of improving the customer experience for disabled people 365 days a year.
In the UK alone, the Purple Pound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be raising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.
Purple Tuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers, and making the customer experience accessible. The Crown Estate is a supporter of Purple Tuesday and is working to make their destinations more accessible whether that’s to shop, work or play.
Want to get involved? Download flyer for more info!